MyMandi

Techfest

WEB DESIGN | VISUAL COMMUNICATION

ABOUT

Techfest, IIT Bombay is Asia's Largest Science and Technology festival & a non-profit organization, with 1,75,000+ people in attendance, a social media reach of 3.1 Million Facebook followers, and a reach across over 2500 colleges across India and over 500 overseas. It provides a platform for one and all to witness one of the most beautiful and groundbreaking amalgamations of science and technology with pure delight and enthusiasm.

The students of IIT Bombay, with a three-tier team structure, manage it entirely. The student team comprises nearly 150 members and runs by 22 heads.

MY ROLE

Creatives Manager | April 2020 - May 2021

Led a 2-tier team of 50+ IITians for crafting and executing the design strategy of the first-ever virtual festival (Due to Covid-19). Curated and designed over 200+ eye-catching digital posters to publicize Techfest. Spearheaded the design of 3 unique theme-based websites that witnessed an overall outreach of 6.2 million+ hits.

Creatives Coordinator | March 2019 - April 2020

As part of the team, I designed 50+ offline and online communication materials to showcase different events and attract participation while coordinating and organizing national-level events.

Web Design

During my period at Techfest, I revamped the whole Enigma website to drive engagement and acquire new users. This increased the number of sign-in through this game by 195% as compared to last year.

What is Enigma?

As the creative manager of Techfest, I designed Enigma, an exciting crypt hunt, an epic fun and joy for the people who are locked and bored in their homes due to the Covid-19 lockdown. It has four rounds from decoding texts and symbols to playing with numbers.

Why to redesign?

UI ISSUE

Enigma is a game to engage the people who are getting bored in lockdown. The white background with a black text over it, makes it a dull website. It needs to be visually attractive from a UI perspective.

UX ISSUE

After talking to past teams, I got to know that the players used to call them to ask a lot of questions related to the website and had a hard time navigating to know the basic rules of the game.

Let's play the game

Process of website design

To know more details about the project, check out my process documentation here.

Posters of the game

To attract the people, I created several creatives like posts, stories and videos for the publicity of Enigma.

Visual Design

Here are a few of the posters and brand material designed by me during the course of my engagement with the creatives team.

Social Media Posters

At Techfest, we always celebrate the social day by spreading awareness among the students with the help of Posters

Big Launch Events

At the end, we invite a lot of speakers for various events like virtual lectures, exhibitions, museum visits and industry visits to spread knowledge among the students.

Technorion

Technorion is a series of diverse competitions conducted across six cities over India. It includes Techfest Olympiads, Meshmerize, CoDecode and Cozmo Clench.

Machine Mania

A brand new series for all the motorheads who get excited when it comes to the amazing realm of high performance vehicles.

Engagement

Managed YouTube, LinkedIn, Instagram and Twitter handle by regularly posting normal & sponsored posts, innovative polls and stories.

Reflections

Learnings

  • Organizing a technical fest at this scale was a life-changing experience where I learned a lot and gained memories of a lifetime.
  • As a creative manager, I learned the value of working in a team where we exchanged knowledge and augmented each other's skills.
  • I also gained experience working as a leader and managing my team to deliver the creatives on time.
  • The team enabled me to brainstorm diverse ideas and develop the best possible designs.

    • Next Steps

  • During my tenure, I started working on curating the visual ideas to make Techfest a "brand" and develop a branding identity for it. I passed on my ideologies to my next manager to give them a headstart for future work.
  • I am mentoring the following creative managers to guide them and discuss the future vision.
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